Importance of Establishing Your Business on Facebook Correctly

Facebook userMany businesses mistakenly created a profile (for individual people) instead of a Page (for businesses and organizations). There are many reasons why this is not a good idea, and should be corrected immediately.

Profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures.

Facebook can, without notice, remove your account for violating their policy of representing a business as a person. I worked with an organization who had a Facebook profile (for people), and worked hard to gain 5,000 fans, but one day without warning could no longer access their account. They lost all of those connections, with no way to reach those people.

An individual profile can only have 5,000 friends. If you are a business, you do not max out at 5,000, so therefore want to be using facebook as a business page.