Thanks to Twitter, it’s possible to share short, bite-sized updates about your company and follow the updates of people and businesses that matter to you via the web. In simplest terms, Twitter is a free service that allows anyone to say almost anything to anybody in 140 characters or less. Twitter is not just a fad. When very high profile folks begin evangelizing Twitter, it’s worth closer examination. Here’s what some have to say:

Duct Tape Marketing founder John Jantsch identified three big advantages of Twitter, “(1) I get great insight when I ask questions, (2) I get traffic and (3) people on Twitter spread my thoughts to new places.”

Tony Hsieh, CEO of said, “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.”

Bestselling author David Meerman Scott said, “I have personally connected with hundreds of people I otherwise wouldn’t have, and I booked an interview on NPR and a big daily newspaper using Twitter.”

Copyblogger’s Brian Clark said, “Twitter Search is an amazing way to see what people are saying about your products or services. For example, I’ll do searches for Thesis Theme and people will be asking questions about our WordPress Theme. I’ll use the reply function to answer the question, which has led to direct sales. Plus, my answer creates awareness of Thesis for others that follow me. It’s a form of constructive promotion.”

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