Search Engine Optimization

Put yourself in your customer’s shoes for a second.  You have a need.  How do you find a business that can resolve that need?  Go to the phone book?  Ask a friend?  Try to remember the name from that television commercial from last night that you weren’t really paying attention to?  Well, sure… all of these are valid ways, but let’s face it, more and more people are turning to the Internet to find businesses.  More to the point, they’re using their favorite search engine to help them along.  Whether it’s Google, Bing, Yahoo, or any of the dozens of others, search engines are the Yellow Pages of  the 21st century.  If someone does a search for your product or your industry, and your website comes up on page 37, well… sorry to break it to you, but that customer never made it past page two, and someone else got your business.

Search Engine Optimization, or SEO, is the art of getting your website as close as possible to that coveted first listing, on page one of the search engine results page.  The closer you are to that spot, the better chance of you have of pulling in that potential customer, and others, resulting in more traffic than your competition… and that’s what it’s all about.

A lot of web designers will incorporate SEO into your initial webpage design, but that’s like throwing a dart at a dartboard — a moving dartboard, really, because search engines are constantly retuning their algorithms.  You throw your dart, and where it lands is the score you get… for now.  It will change later, and usually not for your benefit.  What you need are more chances to hit that bullseye whenever your score isn’t optimal, and that’s what Network Consultants, LLC. can provide.  We can periodically review your SEO information and your website traffic, and use it to retune your SEO, giving you another shot at the dartboard, and improve your position.

Nobody can guarantee you the top spot, of course, but our experience, along with our ability to keep up with the latest trends can help.  It’s like allowing you to step closer to that dart board when you throw, giving you the edge over your competition.